Toolbar, homepage and please category of digital media and advertising visitors, MIVA, Inc., has gratis the beta side of its free ALOT Desktop software application.
Designing to permit widget present openly on desktops, without open browser windows, users can take from a scale of different widgets which may be customized and added to desktops. The widgets include an online radio player, hearsay headlines, endure and renown gossip. It is planned that with prospect releases of the effect, users will be able to reach any widget from MIVA Direct‘s swiftly mounting online widget wallet, ALOT Buttons.
Peter Corrao, President and CEO of MIVA explained, ”Our objective with ALOT is to design an integrated widget platform the users can complex with across a slightly different feel points. We judge that adding improved integration through the launch of goods like ALOT Desktop not only enhances customer experience, but also provides a costly platform for trademark and upfront rejoinder advertisers to reach latent customers.”
The ALOT classify was launched by MIVA Direct in Q4 2007 and is planned to ‘Make the Internet Easy’ by aggregating ‘best of the web’ gist within widgets that can be displayed across toolbars, homepages and now desktops. ALOT’s toolbar and homepage crop come pre-configured across 40 different categories, enabling MIVA Direct to create up alcove vertical audiences. The ALOT melody and recipe toolbars, for example, presently have over 900,000 and 500,000 users respectively.
The beta liberated of ALOT Desktop follows the October launch of MIVA Direct‘s new, fully customizable toolbar and homepage goods, ALOT Toolbar and ALOT Home. Together, ALOT’s toolbar and homepage yield make over 110 million searches each month1. According to an October 2008 describe from Razorfish, 55% of ”allied trade” – people with broadband who use gathering networks and digital media – use widgets on their desktops with some frequency, and 62% use them on personalized homepages and shared networking sites.
MIVA Direct operates a scale of consumer websites, advantage-explicit toolbars and personalized homepages. MIVA Direct‘s millions of active toolbars span a range of role sectors including jokes, melody, recipes and horoscopes and proffer customers hunt functionality besides one-click access to tailor contented. MIVA Direct is owned by MIVA, Inc. (NASDAQ:MIVA – News).
MIVA, Inc. (NASDAQ:MIVA – News) is an inclusive digital media partaker with a mission to serve expensive digital audiences to advertisers. MIVA has two focuses to its thing: owning and working an upward group of consumer destination sites and interest-detailed toolbars, through its MIVA Direct category; and operation a third-party contextual Pay-Per-Click ad network focused on key vertical sectors, through its MIVA Media divide. MIVA, Inc. operates across North America and Europe.
To learn more, please visit: www.alot.com
