Report Finds Service Provider Upsell Key to UK SMB Cloud Market Growth

by admin on November 26, 2012

Parallels has free a report on weekday that predicts the united kingdom SMB cloud services market chance can grow twenty p.c annually, surpassing $3 billion in 2015.

The UK SMB Cloud Insights report for the united kingdom market, free on weekday, finds that the united kingdom SMB cloud services market chance grew sixteen p.c in 2011, reaching $1.9 billion.

The cloud chance for service suppliers targeting the united kingdom SMB cloud market are going to be in customers “expanding their current level of use” by adding new services or applications to their existing cloud services. this implies that service suppliers are going to be ready to upsell and cross-sell existing and new customers.

Last year, at the WHD.Local event in London, John Zanni of Parallels aforesaid web site style tools, social media and ecommerce tools ware the biggest upsell opportunities within the net presence market. within the 2012 GB SMB Insights report, this remains true, as Parallels says upselling existing  existing net presence customers with extra net applications has additionally been a crucial supply of market growth.

For the united kingdom SMB market, hosted infrastructure accounts for $752.5 million whereas business applications account for $588 million, and net presence services for $476 million.

Hosted servers is another chance for service suppliers as seventy nine p.c of GB SMBs haven’t enraptured to hosted servers – variety that Parallels says in on par with alternative SMB cloud markets like Germany and therefore the U.S..

Still, United Kingdomd Northern Ireland|kingdom} SMBs with but 10 staff were double as probably to decide on a hosted server as they were to decide on an in-house server, for those who purchased infrastructure for the primary time this year. Last year, thirty eight p.c of those small SMBs planned to change from in-house hosting to net hosting plans within the next 3 years.

“Our analysis continues to demonstrate that GB service suppliers UN agency supply SMBs the correct bundle of services at the correct value can expand their client base and revenues similarly as fancy the foremost growth. The challenge to service suppliers is the way to higher understand and perceive the shopping for behaviors of their SMBs. Thus, Parallels’ experience during this space will sway be priceless intelligence for additional effectively promoting and commercialism cloud services to SMBs,” John Zanni, vice chairman of service supplier promoting and alliances, Parallels aforesaid in an exceedingly statement.

Hosting suppliers have seen success within the European market through giving cloud services. as an example, recently SoftLayer proclaimed that it’s superimposed thousands of cloud hosting customers since its European cloud launch last year, and Rackspace proclaimed plans last week to launch a GB startup program next year.
Parallels extended its SMB cloud analysis to Europe and geographical region markets, that is predicted to succeed in nearly $30 billion by 2015, that represents a YoY rate of growth of thirty three p.c.

Overall, the adoption of cloud services across EUNA depends on the maturity of the market, Parallels says. For hosted infrastructure, net presence, hosted communication and collaboration, and business applications, the EUNA SMB market in 2012 is $11.2 billion. Hosted infrastructure, on-line business applications and net presence services account for the bulk of the expansion within the EUNA SMB market.

Talk back: What does one consider Parallels’ findings? area unit you targeting the SMB cloud market along with your offerings? allow us to understand in an exceedingly comment.

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