Quova, Granted New IP Geolocation Patent

by admin on February 11, 2009

Supplier of Net geolocation information services, Quova, Inc, has been granted by the U. S. Patent and Trademark Office a patent on a new methodology and system for identifying the geographical locations of Net users. Marie Alexander, President and Chairperson of Quova remarked, ”Quova is committed to advancing the best practices in IP geolocation info and services. With this patent, Quova is again pushing the industry forward in how information is investigated, verified and shared with buyers. We understand the business choices that our clients make based on the information we offer, and we continually attempt to work with them to enhance processes and better understand their results.”. This technology is a component of the industry-leading IP geolocation data and services that Quova provides to consumers in a selection of industries for crime, compliance, regulatory and selling purposes. More in particular, e-tailers who place adverts online are continually trying to find more complicated techniques of targeting their adverts based primarily on user locations.

Quova’s recently added patent describes a technique for determining the geographic location of a web user based on mixing trace routes, user registration info, host names with textual patterns that show geolocation info and Web Service Supplier ( ISP ) service area info. These trace routes describe the pathways by which info moves thru the web. These interconnected nodes may be employed to recreate the topology of the Net. Major e-retailers, ad networks, banks, and executive agencies integrate Quova’s data into their Net applications to geo-target their advertising and content, detect identify burglary and card-not-present crime, manage digital content distribution, go along with local laws and more.

The data is 99.9% correct at the country level and 97.2% correct at the US State level ( according to independent research conducted by Pricewaterhouse Coopers ). Quova, set up in 2k, is based in Mountain View, California, and is privately held.

To learn more, please visit: www.quova.com.

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