The FatCow web hosting, domain and related services firm, has pointed to the fact that its consumer base grew by at least 29% in quarter 1 of 2009, augmenting new signups dramatically while improving new purchaser satisfaction rates.
Paul Bukhovko, Selling Boss at FatCow remarked, ”FatCow was set up on the idea if you treat purchasers well, they will return the favo. By listening to their recommendation, we are able to make real enhancements.
As an example, we have been ready to increase shopper satisfaction with our support team by 16% since this time last year.”. FatCow credits almost all of its expansion to some key initiatives.
Late last year, the company rolled out its ”HeiferCratic Oath,” which offers free hosting if FatCow fails to meet its seven-point service guarantee, which includes responding calls in 2 mins or less often.
To ensure satisfaction among existing clients, FatCow instituted a new Buyer Experience department, which conducts usability studies, focus groups and a selection of service- and product-related surveys.
The FatCow website hosting Company also expanded its hosting offering enormously by removing storage and transfer limits. FatCow raised its marketing budget this year, and Bukhovko saw extreme enhancements in conversions in the majority of FatCow’s advertising and associate channels. The improvement coincided with enhancements to its hosting plan, tools, platform–and the company-wide dedication to staying shopper centered.
Mr Bukhovko concluded, ”Our patrons are ecstatic, that means they are staying with us, purchasing extra accounts and referring new buyers to us. Next quarter, we’ll be utilizing social media to reach out to our patrons and develop a better knowledge of who they may be and what they need from us.”.
FatCow provides shared website hosting solutions for people and small- to medium-sized companies searching for a cheap, trustworthy website hosting option. FatCow pioneered the ‘one plan one price’ philosophy when it started offering its signature all-in-one site hosting solution, The FatCow, back in 1998.
To learn more, please visit: www.fatcow.com.
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- Paul Bukhovko
